Webinar: GreenSHOUTING: Breaking the Silence on Sustainability

Creatives for Climate and B Lab are excited to invite you to a free webinar on GreenSHOUTING: Breaking the Silence on Sustainability

​After years of exposing greenwashing, a new and quieter threat has emerged, one that doesn’t shout, but slowly drains momentum: greenhushing.

​To meet this moment and host an honest, open and bold conversation about what it means to continue to drive forward change, B Lab and Creatives for Climate are joining forces to invite you into this urgent conversation, with a launch shaped alongside our design partners and Ethical Agency Alliance members, Nice & Serious, as part of this collaboration.

​This free webinar will bring together leading voices from across forward-thinking brands and civil society organizations to offer insights and a pathway forward on what it means to continue to speak up on sustainability, responsibly and collectively, when it matters most.

​Why now?

​Research shows that across sectors, organisations are still acting, investing, and innovating on sustainability, yet more and more are choosing silence, paralysed by fear of backlash, legal scrutiny, or saying the wrong thing at the wrong moment.

​In today’s fractured information landscape, silence isn’t neutral. When responsible voices step back, misinformation steps forward. This is the moment to rethink silence and rebuild confidence in responsible visibility.

​This is the moment to rethink silence and rebuild confidence in responsible visibility.

​What you’ll gain:

• ​Clarity on why silence is becoming a strategic risk

• ​Confidence to communicate progress accurately and responsibly

• ​Practical principles for staying visible without overclaiming

• ​Insights from leading brands navigating scrutiny and misinformation

• ​A shared language and direction for staying visible together

​If you’re a brand, creator, and communicator who wants to speak up with courage and clarity this space is designed to move you forward with confidence.